Secretos del Marketing de Lujo is the first Spanish-language podcast exclusively dedicated to luxury marketing. Unlike traditional marketing, the luxury industry follows completely different rules, yet there have been almost no Spanish-language resources to understand it—until now. This podcast fills that gap, democratizing knowledge and offering deep insights into how luxury brands operate in the digital world and beyond.
Did you know that luxury marketing follows completely different rules than traditional marketing? Yet, until now, there were almost no Spanish-language resources to understand it. Secretos del Marketing de Lujo is here to fill that gap and democratize knowledge about luxury marketing.
A Story Rooted in Dior
Victoria Chazal began her marketing career at one of the world’s most prestigious luxury brands: Christian Dior. From her first meetings with Dior’s LATAM headquarters in Miami, she quickly realized that luxury marketing followed completely different rules than mass-market brands. This experience led her to specialize in the field, and in 2021, she launched Secretos del Marketing de Lujo to share these insights with a Spanish-speaking audience.
A Podcast That Goes Beyond Theory
The podcast Secretos del Marketing de Lujo is more than just theory—it provides practical examples, expert interviews, and real industry cases. From Michelin-starred chefs to professionals in the private jet industry, each episode uncovers fascinating and exclusive aspects of the luxury sector. With over 50 episodes and an average duration of 15 minutes per episode. The podcast covers a wide range of topics, including perfumery, music, sports, jewelry, hospitality, gastronomy, and automotive luxury.
More Than a Podcast: A Leading Reference in Luxury Marketing
While most marketing podcasts only touch on luxury superficially, Secretos del Marketing de Lujo is the first Spanish-language podcast to analyze it in depth, backed by data, case studies, and expert interviews.
The audience is as diverse as its topics. Marketing professionals, premium brand owners, communication entrepreneurs, and master’s students tune in for valuable insights and innovative strategies.
Currently, the podcast has surpassed 20,000 plays and continues to grow in popularity. Some of the most popular episodes include:
1) The Psychology of Luxury Consumers
2) Luxury and Art
3) Differences Between Luxury & Premium
How to Listen and Join the Conversation
🎧 Discover the secrets on Spotify, Apple Podcasts, Amazon Music, Castbox and more.
📱 Listen to the latest episode at https://victoriachazal.es/podcast/ and join the conversation on Instagram: @secretosdelmarketingdelujo.