Tag: marketing
-
Top 10 Examples of Sustainable Fashion Innovations
How Sustainability is Transforming the Fashion Industry Sustainable fashion innovations are transforming the industry, as brands and designers introduce cutting-edge solutions to reduce waste, promote ethical practices, and create environmentally friendly textiles. From recycled materials and biodegradable fabrics to zero-waste manufacturing and regenerative fashion, here are ten groundbreaking examples of sustainability in fashion. 1. iTechStyle…
-
When Luxury and Mass Market Brands Collaborate: The Case of Jo Malone and Zara
What Happens When Fast Fashion Meets Luxury? The Jo Malone Zara collaboration has sparked conversations about luxury and fast fashion. How did this partnership benefit both brands? The intersection of fast fashion and luxury is always an intriguing phenomenon. A recent example is Zara’s partnership with Jo Malone to create a new line of fragrances.…
-
Las 10 Antileyes del Marketing de Lujo
Las 10 antileyes del marketing de lujo desafían las reglas tradicionales. ¿Por qué las marcas exclusivas no siguen el marketing convencional? El lujo sigue su propio conjunto de reglas, donde la exclusividad, la inaccesibilidad y la percepción de valor juegan un papel clave. En este artículo te comparto las 10 antileyes del marketing, es decir,…