Tag: Perfumes
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When Luxury and Mass Market Brands Collaborate: The Case of Jo Malone and Zara
What Happens When Fast Fashion Meets Luxury? The Jo Malone Zara collaboration has sparked conversations about luxury and fast fashion. How did this partnership benefit both brands? The intersection of fast fashion and luxury is always an intriguing phenomenon. A recent example is Zara’s partnership with Jo Malone to create a new line of fragrances.…